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We are ForeverGood
ForeverGood is a platform bound by new movements, new ideas and new points of view. From the refined to the radical, the classically elegant to the unexpected, our aim is to give creatives around the world a space to create with minimal direction and maximum freedom. At a time when there is a lack of access to culture and limited resources for the creative industry, our arch is a place to meet and reflect, create and collaborate. 

Our community is a growing network of creatives that are connected through a driving mission, to make everyone and anyone feel forever good. We collaborate with them across everything we do from content to product collaborations.


Owner and Founder

After spending 2 years at moschino, a further 1 year with lesgirlslesboys and 2 seasons dressing Moses sumney for PFW I finally got the team and support to be able to launch an idea that has been sitting on my skull since I was 18 years old. This has somehow formed into a creative agency with 2 artists sitting underneath it, countless events, classic car garage and a brand thats evolving into something beyond basicwear, Heres to more years of being ForeverGood.


Brand Manager and Design Executive

ForeverGood has brought a new venture to her career where she is able to express her multi disciplinary creativeness. Specialising in fashion brand consultancy and creative direction. Chloe has a background in fashion design, styling, pattern cutting and tailoring; with over 10+ years of experience.

Chloe studied at London College of Fashion and Wimbledon College of Arts. Her career in fashion started whilst working as Head of Menswear Design for brands such as Kickers and The Ragged Priest; as well as running her own fashion label ‘Habits Studios’.

Chloe's styling work has seen her work with brands and artists such as Nike Nocta for Central Cee, Millionz, Nines, J-Hus and brands such as Converse. Her fashion design and seamstress work has led her to work for celebs such as Migos, Rihanna and Zara Larsson


Lead Web Developer and Designer

John Bay-Axworthy is the lead web designer & developer at ForeverGood. He is the director of the web development company John Bay Web Solutions, specialising in bespoke and custom websites.

During his time with ForeverGood, John has worked on various projects such as Slawn & Avanti Grille, and continues to build websites that are ForeverGood.


Head of Artist Management

Omar has worked in the Music industry for 8 years, understanding and gaining experience in this field has allowed him to excel in terms of brand partnerships, creative direction and most importantly- impact. As a seasoned artist manager, he is passionate about advancing the next generation musician and helping them find themselves.

In addition to Omar’s experience in music, he has a degree in Digital Film Production to accompany him with his creative direction which have featured in editorials globally. While also dipping his toe in journalism previously working for NME & then having his own radio show with his collective Cash Corp - sponsored by Bel Air & Ciroc.


Office Manager

I’m Nour and I love life and God, that’s what ForeverGood is all about<3 


Office Manager

The ForeverGood team is more than just the people you work with, it’s a family. I’ve only been working here for a few months, but I’m already so grateful for the opportunities I’ve been given and I can’t wait to see what the future holds.



Based in London but venturing around the world, Deniz has worked on a portfolio spanning multiple industries amongst the recent years. With a body of work ranging from photography for cultural events, concerts and brands to producing music for artists and platforms such as YouTube UK. Now looking to improve upon and utilise his talents by working at the multifaceted ForeverGood, to become Forever Good.



A palestanian kid, emphasis on kid, who just enjoys mixing music, photography and skating. if there is an opportunity to be going 100mph which is another day here im there.

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