- Who are you?
I’m Cheb Moha, born in Baghdad, grew up in Libya and Canada and now based in Dubai.
- How long have you been working in fashion, and if not what was your passion before your career?
I’ve been working in fashion as a photographer, stylist, and art director for 10 years. I started off as a personal stylist and shopper to my friends in Canada which then evolved into styling shoots which I also photographed. It has evolved a lot in the last few years and I’ve gotten into directing as well, recently directing a Dior beauty campaign. Before this, I was passionate about football and I wanted to be a footballer.
- What's your go-to piece of clothing, and what makes it such a staple to you?
My Rick Owens Ramones which I always wear, or my Shabab plain white tee.
- What’s the best and worst advice you’ve heard?
The best is ignorance is bliss, no pain no gain and the truth shall set you free.
- Who are you listening to at the moment?
At the moment I’m listening to Bob Marley “Is This Love” (it’s actually playing rn).
- How have you seen your area change, if at all?
It’s developed as in there are more things happening, everyone is more connected and there’s a big demographic from Morocco to Palestine to Libya to Beirut and it’s nice to see everyone’s work through social media.
- We are driven by creativity, defined by action, and brought to life through community. What pillars inspire you which the community can benefit from?
Collaboration is important. Not just collaboration on product, but collaboration on thought; to share your thoughts and allow people to be comfortable and confident to share their ideas which creates moments of passion, intelligence and magic. People often think that collaboration must have an end goal which is a product that can be bought, but I think the main goal is being in a space where you can discuss with others your thoughts and feelings and I think that’s important.