Aeliza sensory showcase at ForeverGood

Aeliza sensory showcase at ForeverGood

Join us as we venture into our first collaborative showcase as a venue with Emerging London-based brand Aeliza. With both brands being focused on the individual, the chemistry between ForeverGood and Aeliza is one that is yet to be showcased but will surely be one with a long-term effect. We are at the cusp of the new Hub for new London culture. 

 

  • Who are you? 

Nosa: Originating for NW London, I’m the co-producer and lead strategist at Aeliza. I’d say I’m a person of many things I.e DJ’ing, Scholar etc. 

 

  • What does community mean to you? 

Jack:  The basic human need is to belong. You don’t have the ‘individual’ without ‘collective’. Community Is everything in a sense that it gives you the purpose to serve. What we do isn’t for ourselves. We do it to serve a purpose for people we care about. 

 

  •  How long have you been working in fashion, and if not what was your passion before your career?

Jack: From an industry sense for 5 years but I’ve had an avid interest since and was experimenting from about 13. I was selling t-shirts under a project called “logic”. Way better selling them than copping them Kitkats and Cocacolas every lunchtime. I was in Brighton as a teen so skating was my entry point to Stussy, the hundreds, Staple design and so on. I always used to paint. Football is my go to and probably my mental approach is no similar to a football match. Thinking out loud that actually makes alot of sense.

 

  • What's your go-to piece of clothing, and what makes it such a staple to you? 

Nosa: For me it’s definitely Jackets, bomber jackets specifically. I love warmth and comfort alongside the many hidden specifications you can apply to one. Jackets are like mini-houses for me.

 

Jack: Issey Miyake Pleated trousers and Zip vest. Thats my uniform. It cost abit but it lasts long enough to justify the purchase. Im out feeling like im in a tracksuit. But from the outside it’s diligent. Im for it.

 

  • What's the best and worst piece of advice you've received? 

Jack: Worst piece of advice I’ve ever been given ‘is to be realistic’. Funnily enough by a lecturer at my uni. Never been into that 2D flat earth mentality. Ive never been able to stick to one thing.

 

Best piece of advice…Samuel Ross always used to give me pointers when I worked under him. Now that I run my own business it makes more sense than ever. I cant point one singular piece of advice but what man showed was. If you really really put in the work. You can really do great things. Just look after yourself, work your ass off and be smart with your strategy. He showed me how much you can really do in a day. Thats forever ingrained in me.

 

  • Who are you listening to at the moment? 

Nosa: Fimiguerro - the kids mad talented and authentic. Very raw sound. The whole of Elevation Meditation, H.O.P, Lancey Foux goes without saying, definitely some of my favourites. 

 

  • How have you seen your area change? 

Nosa: Starting to see a lot of people becoming more understanding of eachother. Acceptance of perspectival differences. We used to bash each other for our beliefs without knowing context, but now I feel we’re more willing to learn then judge. Whether it be because of the pandemic or individuals, like Jack, myself & others, facilitating these ideologies, overall it’s a positive thing.

 

  • How Long has AELIZA been an idea?

Jack: The idea itself has been brewing for about 4 years. ‘ELIZA’ the case study to AELIZA was apart of my dissertation. My topic was “can individualism exist in a Neo-liberal society”. It was something I would continually research beyond university. Im engrossed in the topic. It was more or less about how can I facilitate this. How can I present this. 2020 was the realisation that I can use fashion as a vessel to have a conversation with people about the topic.

 

  • We are driven by creativity, defined by action and brought to life through community. What, if any pillars inspire/others the world community can benefit from? Jack

Jack: The world can benefit from acceptance on the difference of others. Opening our peripherals can be the biggest benefit to the coexistence of a world with 7+ Billion people. Instead of having a viewpoint on the world that is singular. We can look, live and learn through the peripherals of others. We just all have a individual responsibility to be honest and to not have any underlying goal to manipulate the masses. The only way the above work is if we’re all on the same page… and if we are, I think we have a reason to be extremely optimistic about the future.

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